Strategic Design for Better Decisions.
MaxMORIX EXPERTS combines Business Design and Future Thinking to help organisations make sense of complexity, make clearer decisions and develop with confidence for the future.
Donald Max Henzi
Donald Max Henzi is the founder of MaxMORIX EXPERTS and works as a strategic design and decision partner for executives, entrepreneurs and organisations.
His professional background spans business, marketing, communications, consulting and innovation. He has held senior roles and worked on international projects across financial services, telecommunications, pharmaceuticals and other corporate and advisory environments.
Today, his work focuses on one central question: How can organisations make better strategic decisions and turn them into viable business models, products, services and organisations?
What MaxMORIX EXPERTS Brings Together
Business Design shapes how an organisation creates value and operates. Future Thinking helps identify what is changing and what decisions to make today.
Together, these disciplines create clarity between strategy and execution — particularly when markets, customer expectations, technology and AI challenge established assumptions.
When We Can Help
MaxMORIX EXPERTS is often brought in when organisations need to:
- review their strategic direction or positioning
- develop or redesign business models, products or services
- make important decisions under uncertainty
- understand the implications of AI and technological change
- gain an external perspective on innovation, transformation or the next stage of development
How We Work
We combine strategic analysis with structured and visual thinking. Depending on the challenge, we work through workshops, strategic and decision-making processes, Business Design projects, or Future Thinking and scenario formats.
The aim is not more strategy on paper, but greater clarity about what to do next.
