Strategic design and future-focused thinking, led by Donald Max Henzi.

Background & Experience

Donald Max Henzi has a multidisciplinary background across business, marketing, consulting, and innovation. He has worked with and in organisations across banking, marketing, consulting, and corporate environments, as well as with entrepreneurs and smaller, fast-moving companies.

Through these experiences, he developed a strong interest in how organisations make decisions, how business models evolve, and how companies can adapt to structural change driven by markets, technology, and new customer expectations.

His work is influenced by fields such as:

• Strategy and business model design
• Service design and customer experience
• Brand strategy and positioning
• Innovation and new business development
• Futures studies and strategic foresight
• Technology and AI impact on business
• Change and transformation
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He has worked in international environments, including the UK, the Middle East, and across Europe, which have shaped his perspective on markets, industries, and organisational cultures.

How we work

Based on Donald Max Henzi's business philosophy, MaxMORIX EXPERTS are known for structured, visual thinking and for making complex topics understandable and actionable.

Our work typically includes:

• Executive workshops
• Strategy and decision framing
• Business design and service design projects
• Future thinking and scenario work
• Innovation and transformation roadmaps
• Advisory and sparring for founders and executives
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We often work in situations where:

• A company is repositioning.
• A new business model is being developed.
• Innovation needs structure
• The future direction is unclear.
• Leadership teams need an external strategic perspective.
• The strategy needs to be translated into a real business and customer experience.
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Philosophy

MaxMORIX EXPERTS is built on a simple idea: Organisations do not fail because they lack ideas. They fail because they lack the clarity, alignment, and effective business design frameworks that Donald Max Henzi brings to each engagement.

Donald Max Henzi’s work creates the clarity organisations need to turn strategy into real, successful businesses, enabling them to thrive amid uncertainty and prepare for what comes next.

Donald Max Henzi, founder of MaxMORIX EXPERTS, and his team work at the intersection of strategy, business design, innovation, social science, and future thinking. He supports leaders and organisations in making strategic decisions, defining new directions, and transforming complexity into sustainable business products, services, and future-ready organisations.

How can organisations make better strategic decisions and turn them into successful businesses, innovative products, and services? How does that work in practice now and in the future?

What he does

Donald Max Henzi serves as a strategic design and decision partner.

He works with organisations to clarify their strategic direction and priorities by facilitating workshops, leading strategic planning sessions, and guiding the development of actionable roadmaps:

• Clarify strategic direction and priorities
• Design business models, value propositions, products, and services
• Reposition organisations and brands for changing markets
• Prepare for future developments, AI, and technological shifts
• Structure innovation and transformation initiatives
• Connect strategic thinking with practical implementation
• Turn complexity into clear decisions and actionable roadmaps

His work connects strategy, design, and transformation — linking vision with execution, innovation with relevance, and present challenges with future opportunities.